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Standard Brands was formed in 1929 by J. P. Morgan with the merger of:
- Fleischmann Company
- Royal Baking Powder Company
- E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Baking Powder) by P. W. Gillett in 1852
- Widlar Food Products Company
- Chase & Sanborn Coffee Company
By 1940, it was the number-two brand of packaged goods after General Foods. By 1955 the company was listed as 75 in the Fortune 500.
Standard Brands made several acquisitions. It bought Planters in 1960, and the Curtiss Candy Company in 1964. In 1979, it acquired Inver House scotch.
The company merged with Nabisco in 1981 to form Nabisco Brands, Inc.
Video Standard Brands
References
Source of the article : Wikipedia
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