The speech card is an illustrated high-quality card or paper piece that displays a friendly expression or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to express gratitude or express other feelings (such as to recover from illness). Greeting cards, usually packed with envelopes, are available in a variety of styles. There are both mass and artificial production versions distributed by hundreds of large and small companies. Although usually not expensive, more complicated cards with embedded pieces or decorations may be more expensive.
Hallmark cards and American Greetings are the two largest greeting card manufacturers in the world today (both are US-based companies).
In Western countries and increasingly in other societies, many people traditionally send seasonally-themed cards to their friends and relatives in December. Many service businesses also send cards to their customers this season, usually with universally acceptable non-religious messages such as "happy holidays" or "hail seasons".
The Greeting Card Association is an international trade organization that represents the interests of greeting and stationery manufacturers. John Beeder, former chairman of the Greeting Card Association, says greeting cards are an effective tool for communicating important feelings to your loved ones: "Anyone is happy when they receive unexpected cards in the mail. greeting cards to send a special message.I am proud to be part of an industry that not only keeps people connected, but also uses the image and power of words to help us express our emotions. "
Video Greeting card
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Response Card : Greeting cards are sold separately. This is different from box card .
- Standard
- Standard greeting cards are printed on high-quality paper (such as stock cards), and are rectangular and folded, with decorative images or motifs on the front. In it is the appropriate pre-print message for the event, along with a blank space for the sender to add a signature or handwritten message. Suitable envelopes are sold with cards. Some cards and envelopes display fancy materials, such as gold leaf, ribbon, or glitter.
- Photos
- In recent years, photo greeting cards have gained wide popularity and come in two main types. The first type is a photo insert card in which the hole has been cut in the middle. A photo slide is like a frame. The second type is a printed photo card in which the photo is combined with artwork and printed, usually on a high-end digital press, directly to the face of the card. These two types are most popular for sending holiday greetings like Christmas, Hanukkah, and for baby showers.
- Personalized
- Websites using special personalization technologies, such as Moonpig, allow consumers to personalize cards that are then printed and sent directly to recipients.
- Reusable
- This is a budget conscious greeting card. There are two common formats for reusable cards. First, there is a card with a gap in it that is positioned to hold the page. Secondly, there is a notepad style card where the page sticks to the back of the card. Pages that have been used for reusable cards can be removed upon receipt and new pages can be used to reuse cards.
- Music
- Some greeting cards play music or sound when opened. They are generally a 3D handmade birthday card that plays traditional celebratory songs such as "Happy Birthday To You" :.
- Electronics
- (also called e-cards) Greeting cards can also be sent electronically. Flash-based cards can be sent via email, and many sites like Facebook allow users to send greetings. Recently, a service has been launched that allows users to send greetings to mobile phones via text messages or using mobile applications for this purpose cards called Mobile E-cards or MCards. Many of these electronic services offer open or anonymous chat, to allow for further discussion.
- Pop-up
- A pop-up card is usually a card that, once opened, has an image coming out, giving the reader a surprise. Images and messages printed on greeting cards come in a variety of styles, from art to cute to obscene. Non-specific cards, unrelated to any event, can display images (or pockets for pasting in private photos) but no previous printed messages.
- Printable
- Also known as a digital greeting card , they can be found online via shopping platforms like Etsy or some blogs. Usually available in pdf documents, designs for cards can be printed at home or local print shop. Printable cards have enabled designers to make cards available to customers worldwide.
Maps Greeting card
History
The habit of sending greeting cards can be traced back to ancient China, which exchanged messages of goodwill to celebrate the New Year, and to the early Egyptians, who delivered their greetings to the papyrus scrolls. At the beginning of the 15th century, handmade paper greeting cards were being exchanged in Europe. The Germans were known to have printed New Year's greetings from wooden pieces in the early 1400s, and Valentines handmade paper was being exchanged in different parts of Europe in the early to mid-15th century, with the oldest Valentine in the British Museum.
In the 1850s, greeting cards were changed from relatively expensive, handmade gifts and handed directly to popular and affordable personal communication tools, primarily due to advances in printing, mechanization, and post-rate reductions with the introduction of stamps. This was followed by new trends such as Christmas cards, which first appeared in a form published in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design holiday cards that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & amp; Co., Goodall and Charles Bennett started mass production of greeting cards. They employ famous artists such as Kate Greenaway and Walter Crane as illustrators and card designers. The extensive Laura Seddon Greeting Cards Collection from Manchester Metropolitan University collects 32,000 Victoria and Edwardian greeting cards and 450 Valentine's Day cards dating from the early nineteenth century, printed by major publishers of the day.
Technical developments such as color lithography in the 1930s prompted the industry of advanced greeting cards. Funny greeting cards, known as studio cards, became popular in the late 1940s and 1950s.
In the 1970s, Recycled Paper Greetings, a small company that needed to build a competing identity against big companies like Hallmark Cards, began publishing a funny "funny" card design with the name of a credited artist behind. This is far from what is known as a standard display (sometimes called Hallmark display.) In the 1980s, there was a growing market for what is now called "alternative" greeting cards, and the name was stuck even though this "alternative" card changed the look whole industries.
The largest number of recorded greeting cards sent to one person is submitted to Craig Shergold, the recipient/victim of chain letters and chain mail later.
Economic effects
In the United Kingdom, an estimated one billion pounds is spent on greeting cards every year, with an average person sending 55 cards per year. In the United States, about 6.5 billion greeting cards are purchased each year, for a total cost of more than US $ 7 billion.
In the US, a counter card usually sells for US $ 2 to $ 4. Box cards, popular for Christmas cards or other times when many cards are shipped, tend to be cheaper.
Postcards
Postcards, one side without creases, can work in a way that is somewhat similar to a greeting card. Postcards appear quite early in the history of the postal service as a cheaper way to send messages, especially those of a tourist nature.
See also
- Birth announcements
- Cardboard engineering
- Cardmaking
- Birthday cards
- Christmas Card
- E-card
- Coupon of love
- Postcards
- Valentine's Day
References
Source of the article : Wikipedia
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