Burger Chef is a chain of American fast-food restaurants. It began operations in 1954 in Indianapolis, Indiana, expanded throughout the United States, and, at its peak in 1973, had 1,050 locations. The chain features several signatures, such as Big Shef and Super Shef hamburgers.
In 1982, General Foods Corporation, owner of the Burger Chef trademark and name, broke free of the restaurant chain, gradually selling to Hardee's owner. The last restaurant to bring the Chef Burger name was closed in 1996.
Video Burger Chef
History
In 1954, Frank and Donald Thomas patented broiler chickens in their parent company General Equipment Corporation and started their own restaurant in Indianapolis, Indiana. In 1957, they opened their first Chef Burger.
Chef Burgers are scattered throughout the United States, following the opening strategy of outlets in small towns. In 1972, the number of locations (1,200) was only surpassed by McDonald's (1,600). They offer a double burger, called Big Shef, and then a quarter pound hamburger, Super Shef. Next, they add the Jobs Bar, where customers add their own toppings to the hamburger.
In 1968, General Foods Corporation bought the chain and continued its rapid expansion. At the time of purchase by General Foods, Burger Chef has 600 locations in 39 states. The chain has two mascots: Burger Chef (voiced by Paul Winchell) and Jeff (sidekick teenager the chef). In the early 1970s, the chain introduced Funburger and Funmeal, with packaging that included stories about Burger Chefs and adventures and Jeff's friends (including the Burgerini wizard, Count Fangburger vampire, Burgerilla-speaking monkey, and wizard Cackleburger), with puzzles, -teki, and small toys. When McDonald's introduced their Happy Meal in 1979, the chain was sued, but ultimately lost.
In 1982, General Foods sold Burger Chef to Canadian company Imasco, who also owns Hardee's, for $ 44 million. Imasco converts many locations to Hardee's restaurants and allows franchises and locations near existing Hardee locations to switch to other brands. The rest of the restaurant is not converted to a Hardee name or a new name and brand just closed off.
Hardee's brought back Big Shef's hamburgers for a limited time in 2001, 2007, and 2014 at several Midwestern locations.
Media reference
In 2014, the last season of the Mad Men television drama featured a fictional advertising agency Sterling Cooper & amp; Partners who pursue (and win) Burger Chef as clients. In the 1973 Kurt Vonnegut novel Breakfast of Champions , the main character Dwayne Hoover is said to have a Chef Burger franchise.
Trademark settings
In January 2007, River West Brands, LLC, of ​​Chicago, Illinois, sued the Hardee Food System in the US Patent and Trademark Office, claiming a "waiver" of the Burger Chef trademark. On April 16, 2009, River West Brands dropped his petition for cancellation, and both parties agreed to pay their own attorneys' fees.
Maps Burger Chef
Ads
Slogan
- 1980-1996 - "No place other than Burger Chef."
- 1976-1980 - "We really gave you the paper." and "Open America is vast, you can never forget.You get more likes in Burger Chef."
- 1971-1976 - "You got more likes in Burger Chef."
- 1970-1971 - "There's something preferred in Burger Chef." and "Burger Chef bend over backwards to please your family."
See also
- Burger Chef killings
- List of non-functional fast-food chain chains
- List of hamburger restaurants
References
External links
- Chef Challenge of 'Hardee Trademark 2007'
- Chef Burger Signed in
- Burger Chef House
- Chef's Memories Burger Site
- Burger Chef TV VIDEO Commercial
- Chef's Tribute Burger Site
- Former Location Chef Burger
- Chef Burger System History
Source of the article : Wikipedia
0 Comments